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How Powerful Will Video Marketing Become? [infographic]

By 2019, consumer internet video traffic will be 80% of all internet traffic across the world. The video will dominate the internet. The video will be the primary medium for how internet users will consume information. Consumers will also demand high definition. For an illustrated look at how powerful video will be, have a look […]

Programmatic Advertising Market 2018

Programmatic Advertising Market 2018: Increasing Rapidly By Device, Ad Formats, End Users Segments | Global Industry Worth USD $150 Bn by 2023 The global programmatic advertising market is expected to grow at approx. USD 150 Billion by 2023, at 22% of CAGR between 2017 and 2023. Programmatic Advertising Market – Overview Programmatic advertising is increasing […]

How to Beat Malvertising

Cybercriminals can attack visitors to your website through your site’s digital advertisements. Internet users are exposed to hundreds of ads a day, which are distributed by various advertising networks. Unfortunately, automated ads can be used for spreading malicious software. Even legitimate ad networks can be used by hackers to spread malicious code, due to the […]

Infographic: The State of Programmatic Advertising

This infographic summarises the key findings of the study, including the level of distrust that many advertisers feel towards the display advertising ecosystem. Issues highlighted in the report include a lack of transparency, inconsistent measurement, ad fraud and brand safety. At the start of 2018, Digital Doughnut’s sister company London Research released The State of […]