Infographic: The State of Programmatic Advertising

This infographic summarises the key findings of the study, including the level of distrust that many advertisers feel towards the display advertising ecosystem. Issues highlighted in the report include a lack of transparency, inconsistent measurement, ad fraud and brand safety.

At the start of 2018, Digital Doughnut’s sister company London Research released The State of Programmatic Advertising, a report produced in partnership with blockchain-enabled global media agency TRUTH.

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