By 2019, consumer internet video traffic will be 80% of all internet traffic across the world. The video will dominate the internet. The video will be the primary medium for how internet users will consume information. Consumers will also demand high definition. For an illustrated look at how powerful video will be, have a look at this infographic created by One Productions.
Video traffic forecast
Video-on-demand traffic will double by 2019, and high definition (HD) will be 70% of this. Social media will be a major driver of video distribution. Facebook and Instagram are leading this charge.
Consumer attitudes towards video
Consumers are becoming more sophisticated, so producing low-quality explainer videos will undermine sales. For videos to connect with their target audience, they need to be:
For example, almost two in three people say they would share a video if it was informative. More than half of users say they would share a video if it was inspirational. 90% of consumers watch videos on their mobile.